Rochester NY Artists Personal Branding: Amy Colburn

Amy is an artist in Geneva NY with creative eye and determined spirit. She came to us with a goal to rebrand her website, but also herself.

She wants her personal brand photography to show her as an authentic, positive person in both her lifestyle and her artistic style. Together, we worked on brainstorming a location and a plan to create brand images that felt like her.

Not only did we accomplish that goal, but we had fun along the way too. As her session progressed, I found myself losing track of time, as we were having fun capturing the right looks for her brand.

As you can clearly see, Amy rocked her personal brand session. I can’t wait to see how she uses these images!

Studio Business Headshot Photography

Rochester NY Head Shots

In need of an updated LinkedIn or business headshot? Want it to have a studio feel? Here’s your chance.

We're converting the office into a studio for ONE day only.

While you can book us for an outdoor or on location session anytime, we rarely offer studio sittings.

Weather dependent, we can also hop outside for a natural background. Want some examples? Check out the images below.

Date: October 6, 2021

What You Get:

15 Minute Session and 1 High Resolution Digital File
Fast, easy, and just what you need!

Sign up for yours today!

Rochester NY Brand Photography for Consultants

After her personal brand session was complete Jessica said “Your process helped me take a more thoughtful and intentional approach to my brand.”

She also said “We laughed, we posed, my hair got frizzy…you made what can feel like a completely unnatural and awkward experience fun.”

That’s high praise coming from a business and personal development consultant. It’s also exactly how we want you to feel about your personal branding session.

She’s the Owner and Chief Transformation Officer of ApPROach Consulting. We recently caught up with her to review her personal branding photography session. We asked her five questions that might help a business owner decide if this is a worthy investment. Here’s what she said:

What do you do, and why did you choose to invest in your personal brand?

“apPROach Consulting is a strategic planning and business development consulting practice that serves individuals, small businesses, and non-profit organizations.  I believe that a great strategy for building your business is through creating a personal connection between the business owner and the client.  This is something that can be uncomfortable for business owners.  In my business development classes we spend a lot of time talking through how vulnerable it feels to put your words and your face out there.  Showcasing products and services is usually much easier.  I wanted to put my philosophy into practice by using my personal image to connect with my own customers and demonstrate the value to other business owners.”

Did you learn anything about yourself?

“Completing the personal branding questionnaire in advance of the photo shoot was a great opportunity to reflect on how I do business, engage with clients, and project my values through my services.  It is important for every business owner to pause and evaluate their values and their vision regularly.  Lori and Erin’s personal branding questionnaire is a tool I will revisit in the future to assess my brand as my business evolves.”

What did you enjoy most about your session? 

“Being photographed is usually an uncomfortable experience for me, like most people.  Lori and Erin made a typically awkward and unnatural photo shoot feel fun and exciting.  Because we had met and discussed my business and my goals in advance of the photo shoot, I felt connected to them both and at ease.  They truly partnered with me on my personal branding journey.”

How are you using your images? 

“I have featured my images on social media, approachconsultingllc.com, and I’ve updated my profile pictures in the many online meeting tools we’re all using these days (Teams, Zoom, GoToMeeting, Webex, Hangouts, etc.)  I have received great compliments on the updated images.  The new images capture my essence so much better than the traditional headshots I used to use.”

Would you recommend Lori and Erin Photography?

“Not only would I recommend working with Lori and Erin for any photography service, I would recommend stepping through the personal branding process with them to any business owner or organization.  The same way strategic planning helps align a person or team around goals and priorities, completing the personal branding questionnaire helps to solidify the image you have for your business.  Lori and Erin can take your vision for your business and help you craft the visual content you need to connect with your audience.”

We focused on more than updating her headshot. We planned, we worked together and created stories in images that she could use to connect with her audience.

And it wasn’t hard, in fact - it was fun for all of us. So if you want to learn more about your business, show up in front of your clients, and have fun doing it - we’re ready for you.

Branding Photography for Therapists in Rochester NY

Before her branding session, Laura told us that people fascinate her. She told us that she loves their stories, and seeing something in it that they didn't see.

Same! Our style of personal brand photography is very much the same. We loved looking at her brand, and hearing her stories to see something she hadn’t thought of about her brand.

And then, we took those stories and created images to support them. For example: As a therapist, she believes that life is messy, and we’re all a little bit broken - like a chipped coffee cup. But, even though the cup has a chip in it, it still works and still functions as a coffee cup.

So we incorporated some of that idea into the imagery. We included some mess, some learning and growing, and her favorite chipped coffee cups.

We combined it all together to create both updated headshots, and stories she can use on her own platforms to show people who she is and what she believes.

The images don’t have to be neat, tidy picture perfect scenes if that’s not the right story. Because real life includes chipped coffee cups and messiness.

Personal brand photography is all about connecting to your audience. So show them your real you, and you’ll attract your ideal clients.

Business Branding Photography in Rochester NY: QL Therapy

Maryellen Dance is not your average therapist. She’s motivated to help people, and to change perceptions about self care, mental health and going to therapy. She’s also full of life, excited and self proclaimed as brash and loud.

She came to us knowing she needed to update the portraits on her website, but along the way we helped Maryellen that she has SO much more to say and show her audience. In her discovery meeting, we discussed the idea that going to therapy should feel like you’re just having a conversation in the kitchen over a cup of coffee, or a glass of wine.

We worked with her on a variety of looks and stories, but this them was the starting point to helping her tell a story in a visual way. If you’re in the market for a down to earth, professional, knowledgable and fun therapist - you should check out Maryellen and her team at QL Therapy and Wellness, and tell them we said hello!

Personal Branding Photography Rochester NY: Jardin Terrariums

When we first talked about photographing a personal brand session with the amazing, Kathleen from Jardin Terrariums we knew it couldn’t be basic. She wanted to show that what she offers is the opportunity to play and have fun with nature, in a creative way.

This was not a last minute, “let’s just shoot whatever we think works” kind of session. We spent time planning and brainstorming together. She knew she wanted new website images, as well as the ability to use them on social media. And we knew, we couldn’t shoot this in an empty studio space - it had to be natural and meaningful.

So what better place than the garden backyard setting that she dreamt up Jardin Terrariums in. We created a garden party, complete with guests to show every step of creating a terrarium.

Take a look below and see some of the work we created together, as well how they were used on Jardin Terrarium’s website.

If you think you’re ready to level up your image - get in touch!

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Our Fairport NY Headshots and Personal Branding Session: Behind the Scenes

Yes, we are photographers, so you might be thinking, why didn’t you take your headshots and branding pictures yourselves? The main reason is that it’s pretty hard to get us both in photographs together. But there are other perks to hiring someone from outside your circle.

We choose to work with Sarah Heppell Photography out of Syracuse. Along the way, we discovered some unexpected benefits of working with Sarah and her team.

1. Outside Perspective on our Business. As much as we love, and are good at, helping others create a plan for their business headshots and branding sessions, we struggled with planning our own. Even though we have a strong social media presence and regularly have new photos to post (granted, more of clients than of ourselves), we had trouble focusing in on what would help people connect to us. Going through this process helped draw that out of us in a way that hasn’t been done before.

2. Efficiency. We think of great shots all the time, but shooting them one at a time would be an inefficient use of time. By brainstorming several locations and themes in advance, we captured them all in one day, and now have several months worth of content to share. It was more work upfront and requires planning, but worth it to have so much ready to go, especially during the busy summer season!

3. Fresh eyes. We stare at the walls of our offices all day long, so it can be hard to see them in a new way. Fresh eyes from someone who hasn’t seen them, we knew Sarah would see things in a different way.

These are all the things we offer our clients, and Sarah was able to offer them to us. So pop on over to Instagram to see how we are using these photos, and if it gets your idea factory running, give us a call or check out how we can do the same for you!