Why Regular Headshot Updates Should Be Part of Your Professional Routine

Branding Headshot Photography in Fairport NY

In our visually-driven world, maintaining a professional image has never been more important. Just as you regularly update your resume or LinkedIn profile, keeping your headshot and branding images current should be a key part of your routine. Here’s why an annual brand photography update is essential:

1. Your Personal Brand Reflects Your Current Professional Self

Your headshot is often the first impression potential clients, employers, and colleagues have of you. Outdated branding portraits can create a disconnect between your current look and your online persona. Regular updates ensure your professional portrait accurately represents you, which fosters trust and credibility. 

2. Aligns with Career Growth and Personal Branding

As you grow your business, your professional image evolves. A headshot from five years ago might not reflect your current level of experience and expertise. Annual updates allow your headshot to grow with you, showing your growth and reinforcing your personal brand.

3. Maintains Consistency Across Professional Platforms

Consistency is key in professional branding. Having an updated headshot across all your professional platforms – from LinkedIn to your website – ensures a cohesive and professional image. This helps in building a recognizable and trustworthy personal brand.

4. Prepares You for New Opportunities

Opportunities often arise unexpectedly, whether it’s a speaking engagement, a feature in a publication, or a new job prospect. Having up-to-date personal branding photography readily available means you can respond promptly and confidently, without the stress of scrambling to get a new headshot taken at the last minute.

5. Shows Attention to Detail

Regularly updating your brand photographs shows that you pay attention to details and take your professional image seriously. It signals to others that you are diligent and proactive in managing your business, qualities that are highly valued in any professional setting.

6. Keeps You Engaged with Your Professional Development

Scheduling a regular brand photography session can be a valuable reminder to review and reflect on your professional journey. It’s a good time to assess your goals, achievements, and how you want to present yourself to the world.

Incorporating an annual headshot update, (like Kristi Mitchell of Marketing Uncomplicated does below) into your professional routine is a simple yet impactful way to enhance your personal brand and ensure you are always putting your best face forward. By doing so, you stay current, relevant, and ready for whatever opportunities come your way. So, make it a habit – your future self will thank you!

More Headshot Photography and Personal Branding in Fairport NY

Brand Photography in Fairport NY

Personal Branding Portrait Session for Creative Gardens

Crafting Your Brand Identity Through Photography: A Recipe for Success

In today's visually-driven world, establishing a strong brand identity is crucial for businesses and individuals alike. One of the key ingredients in this recipe for success is photography. Just like any good dish, it requires the right balance of elements to create something truly memorable.

So, what goes into the perfect branding photography portrait session?

Here's a solid recipe to guide you -

Ingredients:

1/3 Action Shots: Showcasing yourself in action adds dynamism and energy to your brand. Whether you're teaching a class, demonstrating a skill, or engaging in your passion, action shots capture your essence in motion.

1/3 Branding Portraits: Your audience wants to see the face behind the brand. Portraits provide a personal touch, allowing people to connect with you on a deeper level. From professional headshots to candid moments, let your personality shine through.

1/3 Detail Shots: The devil is in the details, they say. Highlight the intricacies of your work or offerings through close-up shots. Whether it's your hands immersed in your craft or the products you're proud to present, these shots add depth and authenticity to your brand.

Directions:

1. Combine ingredients (your branding pictures) on your website and social media: Utilize these platforms as your kitchen, blending these diverse branding images to create a cohesive visual narrative. Consistency across channels establishes credibility and professionalism, drawing in your ideal clients.

2. Repeat as needed seasonally: Just like any recipe, don't be afraid to tweak and adjust to suit changing tastes and trends. Refresh your brand photography periodically to keep your brand image updated and relevant.

By following this recipe, you'll not only capture attention but also leave a lasting impression, making your brand stand out in a crowded digital landscape. So, grab your camera and start cooking up some captivating visuals today!

PS - Need inspiration? Take a cue from Jamie from Creative Gardens who exemplifies this recipe flawlessly!

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More Personal Brand Portrait Sessions

Business Branding Photography in Rochester NY: QL Therapy

Maryellen Dance is not your average therapist. She’s motivated to help people, and to change perceptions about self care, mental health and going to therapy. She’s also full of life, excited and self proclaimed as brash and loud.

She came to us knowing she needed to update the portraits on her website, but along the way we helped Maryellen that she has SO much more to say and show her audience. In her discovery meeting, we discussed the idea that going to therapy should feel like you’re just having a conversation in the kitchen over a cup of coffee, or a glass of wine.

We worked with her on a variety of looks and stories, but this them was the starting point to helping her tell a story in a visual way. If you’re in the market for a down to earth, professional, knowledgable and fun therapist - you should check out Maryellen and her team at QL Therapy and Wellness, and tell them we said hello!

Personal Branding Photography Rochester NY: Jardin Terrariums

When we first talked about photographing a personal brand session with the amazing, Kathleen from Jardin Terrariums we knew it couldn’t be basic. She wanted to show that what she offers is the opportunity to play and have fun with nature, in a creative way.

This was not a last minute, “let’s just shoot whatever we think works” kind of session. We spent time planning and brainstorming together. She knew she wanted new website images, as well as the ability to use them on social media. And we knew, we couldn’t shoot this in an empty studio space - it had to be natural and meaningful.

So what better place than the garden backyard setting that she dreamt up Jardin Terrariums in. We created a garden party, complete with guests to show every step of creating a terrarium.

Take a look below and see some of the work we created together, as well how they were used on Jardin Terrarium’s website.

If you think you’re ready to level up your image - get in touch!

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Personal Brand Photography for Photographers: Rochester NY

Branding Photography has been an exciting challenge for us. Building this area of our business has taken time and a lot of planning. Thankfully, we haven’t gone it alone. We’re so grateful to have had the opportunity to collaborate and work together with Sarah in our own think tank of sorts.

But photographing another photographer, man that can be scary. We recently traveled to Syracuse to capture personal branding images of Sarah and her team. Our session had a few goals - but mainly we wanted to show them as fun, playful and colorful in both their office and at home.

It’s safe to say that working with them was anything BUT boring and colorless. See what I mean?

Personal Brand Photography for Consultants in Rochester NY

When it comes to the glamorous world of SEO and being found in a google search, I tend to think of very technical people sitting in a dark office scanning computer screens like crazy.

Meg, from Love at First Search is not one of those people.

She’s amazing at creating an SEO strategy in ways that you’ll understand. She’ll tell you herself, she’s more technical that a web designer, but more people oriented than your typical SEO consultant. She’s relatable, funny, friendly and a fantastic mom to her boys.

She rebranded her whole business not too long ago, and ever since has been growing like the Hulk when he’s angry. (Except, she’s not angry and green).

The only thing that didn’t change in her super hero sized rebrand, were her photographs. And while those old photographs worked, they no longer fit her brand like they should.

So we helped to give her some new looks to choose from when she’s posting on social media, updating her website, or teaching her wealth of wisdom online.

If you haven’t met her yet, you should!

Now Booking Personal Brand Photography in Rochester NY

Hey there friend! Erin and I are super excited to announce the launch of a new area within Lori and Erin Photography: Personal Brand Photography!

You asked for it, and we are finally ready to fully deliver. This may seem like something we’ve always offered. You’re not wrong.

We’ve just made the process better, clearer and tailored to growing businesses and their owners. We didn’t realize until now that we could actually give it the name and category it should rightfully have.

We have always placed on emphasis on showcasing your personality, whether it’s a family, senior or business portrait. When folks come to us for headshots, we ask the question:

“What do you want people to see when they look at this?” And I then tell them, we don’t do boring head shots here.

Ok so what’s NEW about Personal BRAND Photography? It takes commercial headshots and business portraits to a new level.

If you are an entrepreneur, chances are yours is the face of your business in a fast paced online world. With the importance of social media to a consumers buying behavior, and whether they realize it or not, customers want to know who you and your brand are.

That’s where we come in. We’ll work together to really discover the essence of your brand, then create a library of images for you to use on your website and social media pages. Whether it’s 10 images, or 50, you’ll elevate your brand with quality images that speak to YOUR client in a way that selfies and snapshots cannot.

When we decided to step into this new space, we did our homework. Lots of it. As business owners ourselves, we have real, every day experience with social media. And while our business revolves around creating images every day, we know that most businesses do not. So how do you have a presence on Instagram, an image heavy platform, when you don’t have a steady stream of new images?

We’re going to help with that!

If you’d like to learn more, click here to read on. We’ve created a whole magazine full of information to help you determine if Personal Brand Photography is what you need to grow your business.

And if you’re ready to jump in with both feet, contact us now and let’s get you on the path to a thriving, relatable brand in your community!

Cheers!
Lori

Coffee Shop Personal Branding Session, Fairport NY: Nicole

I’d like you to meet Nicole Sipple of Visual Impressions! Nicole is a talented graphic designer working in both print and web design. I have had the pleasure of working with her on several projects over the past year, and was excited to finally get her in front of the camera!

We recently had the opportunity to create some images to help illustrate her brand. I’ll let her tell you a little bit more about it.

Who is your ideal customer? Small businesses and entrepreneurs who are passionate about their business.

What problem are you solving for them? Creatively helping them design a cohesive branding solution from logo to designed collateral and a stellar online presence.

How do you want your client to feel? We want clients to feel warm and welcome. I want them to feel that they are in good hands and can trust that through working together we can achieve something that is pretty unique. 

What is your one key story that you want your client to know/learn? The average time a consumer takes to review your website is 7 seconds. That's not a lot of time to grab a potential clients attention enough for them to want to stay and want to know more about your services. You need to have a cohesive brand solution that can capture their attention to help them gain and keep clients. 

What is your point of difference and how do you stand out? My point of difference is I am a graphic designer who has years of printing experience. There are a lot of great designs out there that look great on screen but sometimes it doesn't translate as successfully once printed. I know digital is becoming the future but i do not think print will ever die.

Want to know more? You can find Nicole at www.visualimpressionsdesign.com

Tell her we sent you!
Lori

PS: Are you a small business owner looking to stand out with personal branding photography? We’d love to help bring your brand to life. Contact us today!

Business Photography for Dentists in Rochester NY

Meet the friendly women of 585 Dentist! We wanted to show how welcoming their office is, and make clients feel at home. So rather than the usual, formal headshots, we created environmental portraits in their own space. No boring, fake backdrops necessary. We even got outside to take advantage of the fall foliage!

If you need a brand image refresh for your business, give us a call and let’s make something to feature your business here next!

Personal Branding Photography: Natalli in Fairport NY

Bright, airy. Professional, but real. Her style is classic, and she enjoys flower arranging in her spare time. How do you incorporate all of this into a “headshot”?

If you didn’t know, every single session we photograph comes with a planning consultation to make sure we know your goals and aesthetic. Any photographer in Rochester can take a picture, but together, we can make images that tell your story and relay your brand (and who you are) in a fun and visually pleasing way.

Say hi to Natalli, and if you need to refresh your personal brand photography, reach out to us today!

-Lori

Personal Brand Photography in Fairport, NY: Dana

Talk about a fun photo shoot! Say hello to Dana!

Dana is an entrepreneur. She sells Arbonne and wants to help women feel their best, inside and out. Though I have known her for several years, I learned so much more about her in preparing for this headshot session. When she launches her brand, she wants it to be vibrant, positive, fresh.

Cue playing in the fall foliage.

Everyone is on a journey, and this is a journey to wellness. Since Dana’s husband runs the bike shop in town, why not include this adorable vintage bike in her shoot!? We had so much fun in the Village of Fairport creating images for her to use as she shows the world who she is.

So say hello to Dana, the Fresh Start Lady! And if you are looking for images to help illustrate your new brand, give us a shout today!

Cheers!
Lori

Personal Brand Photography for Therapists in Rochester NY

We’ve been photographing Kim’s high school seniors since 2014. After three of her high school seniors, I was excited when she told me she was in need of some new headshots for herself.

In talking with her I learned that her new website design included a sunflower element. So we wanted her new brand to feel natural. This took us to Cobbs Hill, where the green trees and architecture, and even a yellow bench helped us tie everything together.

If you’re in the market for hypnotherapy or to learn more about it - take a glance at Kim’s website at Entrancing Inspirations!

~ Erin