Rochester NY Artists Personal Branding: Amy Colburn

Amy is an artist in Geneva NY with creative eye and determined spirit. She came to us with a goal to rebrand her website, but also herself.

She wants her personal brand photography to show her as an authentic, positive person in both her lifestyle and her artistic style. Together, we worked on brainstorming a location and a plan to create brand images that felt like her.

Not only did we accomplish that goal, but we had fun along the way too. As her session progressed, I found myself losing track of time, as we were having fun capturing the right looks for her brand.

As you can clearly see, Amy rocked her personal brand session. I can’t wait to see how she uses these images!

Fairport Personal Brand Photography

Personal Branding for Podcasters

Last time we saw her, Maryellen wanted branding photography for her therapy business. At the time, the goal was to update her business website, but also show a real side of Maryellen that made you feel at ease.

We knew even then, that Maryellen had bigger goals than running a successful therapists’s office.

Fast forward 3 years and one pandemic later.

Introducing, the “Okay-ish” Podcast. It’s a space where Maryellen gets real about mental health, and gives listeners the unfiltered truths that help people understand that “it’s ok, to be just ok.” There’s a new website to brand, and new stories to tell.

So who is she speaking to:

People who want a different take on therapy, feel overwhelmed, or are realizing that perfection isn’t the goal - OK is. She talks about toxic positivity, imposter syndrome, and also gives behind the scenes information about life as a therapist. She wants to be seen as relatable in her branding photography.

How did we do that?

• We showed her real life, by taking branding pictures of Maryellen next to the laundry she’s been too busy and overwhelmed to fold.

• We photographed emotion. Yes, new headshots are important, but we also knew we needed to show a variety of emotions in order to connect to her audience. So we captured overwhelm and even anger, along side her new headshots.

Brand photography is about more than pretty headshots and sitting at a perfect, clean desk. What makes your brand stand out? What emotions do you want to help your audience with? Let’s go there, and capture THAT in your personal brand photographs.

5 Reasons You Need Quarterly Personal Brand Photography

You already know that personal brand photography is about more than updating your headshot. (And if you don’t, you can find out the difference in this previous blog post).

So once you’ve completed a branding portrait session, why would you need to do it again? Well, we’ve got answers.

Here’s 5 reasons why we think annual, semi-annual or even quarterly personal branding sessions are not only important, but necessary.

1) Seasonal / Style changes

You know what changes in Rochester NY? The weather. Using a sunshine filled summer branding portrait in the dead of winter may not resonate to local clients. It’s hard to talk about pumpkins and apple pie on your Instagram feed if your attire shows you in beach wear and flip flops.

2) New Products

Branding photography isn’t just about new headshots for your LinkedIn page. Are you an artist or a maker? Do you own a physical storefront? Did you create a 5 step productivity program? What new offering have you come up with in the last 3 months that you need to put out in the world?

3) Fresh content

You’re going to need to show more than the same 10 pictures. Eventually people will start to notice if you’re always showing up in their Instagram feed in the same outfit.

4) Stay Relevant

Current events are always changing. What was important to talk about yesterday, might be totally different today. Besides that, your field of expertise might change too. Stay on top of the changes in your own brand with timely branding photographs.

5) Growth

Is your business the same as it was when it began? Are you the same person you were when it began? Hopefully not. Hopefully, you’ve grown and evolved over time. The brand you created when you started your business should evolve as well. Your branding photos should reflect your growth.

So why is it important to update your branding photographs on a regular basis? In a nutshell? Change happens.

Personal Branding Photography in Rochester NY for Health Coaches

Brooke came to us with a very simple goal for herself and her business: to be viewed as a credible and established professional in the field of mindful eating. She knows who she is and exactly who she wants to help which made planning her brand session in Rochester a piece of cake - or, cookie in this case.

Did she have to have all the answers about her brand before she came to us? No, but it helped push her images forward to exactly what she was hoping to achieve. We used food (cookies, donuts and salad) as props and found a space that gave us both a kitchen setting and clean, modern office in one at Metro CoWork.

I loved planning images that she could use not only on her website, but as social media photography as well. It’s been amazing to see her grow and show her expertise using the images we created together. If you’re looking for a down to earth professional who can help you ditch stress about food - give Brooke a call or check out her website at newmindfuleating.com.

And if you’re interested in chatting more about how you can elevate your own brand through photographs, get in touch!

Rochester Branding Photography for Podcasters: Pursue You with Mandy Friend Gigliotti

Mandy is a ray of sunshine on any cloudy day. Her dreams have always been big, but to me, her heart has always been bigger. She’s a leader in the world of real estate, owns a daycare, partners in her husband’s chiropractic office and also runs her own coaching/training business… you know, on the side.

But her latest calling has brought her into the world of motivation and encouragement with her podcast: Pursue You. Her goal as she puts it is to encourage you to pursue YOU so that you can give the gift of your best self to your family, community and business.

This creed is what brought Mandy to us, to capture some branding images for her podcast cover and her website. We incorporated some of her speaking events, and some headshots that felt approachable and warm.

If you haven’t yet listened to the Pursue You Podcast, you should! Here’s a link to it, so you have no excuse not to, right?

Here’s a peek at our work together, and how she’s using her images regularly!

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Are you ready to tackle 2020 and uplevel your branding photographs?
Ask your questions today!