After her personal brand session was complete Jessica said “Your process helped me take a more thoughtful and intentional approach to my brand.”
She also said “We laughed, we posed, my hair got frizzy…you made what can feel like a completely unnatural and awkward experience fun.”
That’s high praise coming from a business and personal development consultant. It’s also exactly how we want you to feel about your personal branding session.
She’s the Owner and Chief Transformation Officer of ApPROach Consulting. We recently caught up with her to review her personal branding photography session. We asked her five questions that might help a business owner decide if this is a worthy investment. Here’s what she said:
What do you do, and why did you choose to invest in your personal brand?
“apPROach Consulting is a strategic planning and business development consulting practice that serves individuals, small businesses, and non-profit organizations. I believe that a great strategy for building your business is through creating a personal connection between the business owner and the client. This is something that can be uncomfortable for business owners. In my business development classes we spend a lot of time talking through how vulnerable it feels to put your words and your face out there. Showcasing products and services is usually much easier. I wanted to put my philosophy into practice by using my personal image to connect with my own customers and demonstrate the value to other business owners.”
Did you learn anything about yourself?
“Completing the personal branding questionnaire in advance of the photo shoot was a great opportunity to reflect on how I do business, engage with clients, and project my values through my services. It is important for every business owner to pause and evaluate their values and their vision regularly. Lori and Erin’s personal branding questionnaire is a tool I will revisit in the future to assess my brand as my business evolves.”
What did you enjoy most about your session?
“Being photographed is usually an uncomfortable experience for me, like most people. Lori and Erin made a typically awkward and unnatural photo shoot feel fun and exciting. Because we had met and discussed my business and my goals in advance of the photo shoot, I felt connected to them both and at ease. They truly partnered with me on my personal branding journey.”
How are you using your images?
“I have featured my images on social media, approachconsultingllc.com, and I’ve updated my profile pictures in the many online meeting tools we’re all using these days (Teams, Zoom, GoToMeeting, Webex, Hangouts, etc.) I have received great compliments on the updated images. The new images capture my essence so much better than the traditional headshots I used to use.”
Would you recommend Lori and Erin Photography?
“Not only would I recommend working with Lori and Erin for any photography service, I would recommend stepping through the personal branding process with them to any business owner or organization. The same way strategic planning helps align a person or team around goals and priorities, completing the personal branding questionnaire helps to solidify the image you have for your business. Lori and Erin can take your vision for your business and help you craft the visual content you need to connect with your audience.”
We focused on more than updating her headshot. We planned, we worked together and created stories in images that she could use to connect with her audience.
And it wasn’t hard, in fact - it was fun for all of us. So if you want to learn more about your business, show up in front of your clients, and have fun doing it - we’re ready for you.
