WARNING: Long post ahead. (In a good way.)

It took us a full year to pull the trigger. We met for hours, daily to plan and prepare. We worked on our branding. We researched our target market. We wrote a business plan. We did everything the books and our mentors told us to do.

And on January 3, 2013, we went to the county clerks and officially began Lori & Erin Photography.

10 years ago. A lifetime ago, and a blink of an eye all in one thought.

It hasn’t always been graceful, and we’ve overcome a lot.

For example:

- We’re constantly adapting to life with children.
- We’ve lost loved ones.
- A freaking global pandemic.
- We’ve had quarter life crisis. (I mean, c’mon, freaking global pandemic.)

And none of that takes into account the ups and downs of running a partnership business.

Who does what?
Who gets what?
What do we do when finances are down?
What direction should our future go?

No question about it, it’s hard as heck a blast to work with your best friend, every. single. day. But it’s been worth every hard thing. We’ve overcome a lot of challenges, and we’ve evolved in the past 10 years - personally and professionally.

To our spouses, our family, our friends, our fellow photographers.
To every single client who has become family.
To every person who has in some way been a part of our journey.
Thank you to each and every one of you who have supported us from day one. We truly love you.

Dang am I proud of us, because this year we celebrate 10 years of Lori & Erin Photography.

Cheers!