A common question we get when people inquire about photography for small business is: What’s the difference between personal branding and headshots?

We’re SO glad you asked. A personal branding photography session differs from a typical headshot session in a few different ways..

When you have a business headshot taken, it’s usually a portrait from the waist up, smiling at the camera. You’ll use it on your social media profiles, and maybe a business website. That’s it, all done. It takes 30 minute at most.

Personal branding sessions do include some headshots, but they are also so. much. more.

To start, there are planning meetings. We ask questions about you, your business, and brand that go beyond your appearance. We go deeper into what your story is. Why do you do what you do?

You typically get generic backgrounds from a standard headshot session. Which is fine, if that’s all you need. However, a personal branding session is a customized experience. We help you choose the location, props and even help with outfit suggestions to help you elevate your brand.

Then, we take the photographs that tell that story. We take detail shots, lifestyle shots, behind the scenes shots, product shots and more all to further the story you want to tell your audience. You don’t get that with a business headshot.

Check out Jessica’s recent session to give you a better idea of what personal brand photography is all about, and what she got out of it.

The goal of a personal branding session is to give you a library of image options that will help your business be more profitable. You can use them in so many places. For some ideas, check out this previous post: 8 Ways You Can Use Your Branding Photography

Personal brand photographs are an investment, versatile and customized to your unique brand.

Because “generic” isn’t a word your brand should use.