How You Can Help a Small Business in Rochester this Season

1) Buy Local:

Money in the community, stays in the community. It’s as simple as that. If you don’t feel comfortable going into their store or location, see if they have an online option, or give them a call to make a curbside purchase.

2) Give a gift certificate:

Have a favorite restaurant you love? Or photographer perhaps? (Yes, that was a shameless plug). Same ways to buy as #1 applies here too!

4) Get Take Out, and Tip:

I know restaurants are currently open, but that doesn’t mean they’re out of the woods. If it’s applicable and you’re able to do it, tip well. Service workers and small family run restaurants need your love.

3) Use your Voice:

Small businesses don’t just grow because of social media. Refer them, share your experiences, be their cheerleaders. And yes, you can do all of those things on social media too. Tag them in your posts, and let others know about them.

4) Engage:

It’s not enough for a business to have followers online, they need engagement too. Comment on their posts, like them, share them, and do it regularly if you’re able. Reach out to them and see how you can be helpful.

5) Leave a Review:

Have some love to share about a favorite business you worked with this year? Give them a google review. You have no idea how much this helps people find and trust a local small business.

Some of this is so simple and even free, so please give your favorite local businesses your love. They/we appreciate you so much and they need you more than ever before. If there’s any way we can help you in this season, please reach out. Let’s keep small business alive together!

024_20161223_1228.jpg

Erin Perrotta

Erin’s creative background roots began with her family and her education in Digital Media/Fine Arts degree at Canisius College. While she enjoys a good adventure, Erin is most comfortable at home with family (husband, Matt and son, Lucas) or friends, a good book, and a cup of coffee.