Personal Branding for Podcasters

Last time we saw her, Maryellen wanted branding photography for her therapy business. At the time, the goal was to update her business website, but also show a real side of Maryellen that made you feel at ease.

We knew even then, that Maryellen had bigger goals than running a successful therapists’s office.

Fast forward 3 years and one pandemic later.

Introducing, the “Okay-ish” Podcast. It’s a space where Maryellen gets real about mental health, and gives listeners the unfiltered truths that help people understand that “it’s ok, to be just ok.” There’s a new website to brand, and new stories to tell.

So who is she speaking to:

People who want a different take on therapy, feel overwhelmed, or are realizing that perfection isn’t the goal - OK is. She talks about toxic positivity, imposter syndrome, and also gives behind the scenes information about life as a therapist. She wants to be seen as relatable in her branding photography.

How did we do that?

• We showed her real life, by taking branding pictures of Maryellen next to the laundry she’s been too busy and overwhelmed to fold.

• We photographed emotion. Yes, new headshots are important, but we also knew we needed to show a variety of emotions in order to connect to her audience. So we captured overwhelm and even anger, along side her new headshots.

Brand photography is about more than pretty headshots and sitting at a perfect, clean desk. What makes your brand stand out? What emotions do you want to help your audience with? Let’s go there, and capture THAT in your personal brand photographs.